스마트폰 애플리케이션 사용자의 지각된 특성이 지속사용의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of Perceived Characteristics on Continuous Usage Intention in Smartphone Application
• 발행기관: 한국IT서비스학회
• 저자명: 조유제(Yoo Jae Cho) 최정일(Jeongil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제2호, 41~60쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation, satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users’ expected confirmation and satisfaction, and social influence also affects users’ continuance usage intention. Thus. it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구 모형과 가설 설정

4. 실증 분석

5. 결론

참고문헌

저자소개

키워드

Confirmation Continuance Usage Intention Expected Confirmation Model Perceived Characteristics Satisfaction Smartphone Application