중국관광객 유치를 위한 전략적 아이디어

• 영문명: Strategic Ideas to Attract Chinese Tourists
• 발행기관: 한국문화관광학회
• 저자명: 정인서(Cheong, In-seo)
• 간행물 정보: 『문화관광연구』제9권 제2호, 19~30쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

There have been many studies on the strategies to increase the number of Chinese tourists, but studies are still insufficient with regard to attracting them to Gwang-ju and South Jeolla province. The fundamental ways to attract Chinese tourists is not far from those to attract general tourists. However, specialized strategies are required in that China and South Korea are geographically adjacent and share the similar cultural basis in the Chinese character cultural area. This study provides a couple of ideas which are related to adequate marketing activities to attract Chinese tourists effectively and specialized strategies targeting China as a new tourist market. In this study, those ideas are classified by such three sectors as policies and institutions, facilities and infrastructures, and service and marketing. The strategic ideas are specialized to the local situation in that Chinese tourist market is an important one of the new higher value-added businesses in Gwang-ju and south Jeolla province.

목차

[ABSTRACT]

Ⅰ. 중국 관광시장의 의미

Ⅱ. 중국 관광시장 분석

Ⅲ. 광주 전남 관광시장 분석

Ⅳ. 중국관광객 유치를 위한 몇 가지 아이디어

Ⅴ. 결론

참고문헌

키워드

Chinese Tourists Tourism Policies Tourist Market