의료관광 현황과 활성화 방안에 관한 연구

• 영문명: A Research of the Strategy for Promoting and Trend on Medical Travel and Tourism
• 발행기관: 한국문화관광학회
• 저자명: 김도영(Gim, Do-young)
• 간행물 정보: 『문화관광연구』제9권 제2호, 43~56쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

A medical tourism is the most high value industry in tourism and hold form world to korea. The purpose of this study is to the Strategy for Promoting and Trend on Medical Travel and Tourism and then this paper attempt to suggest the implemental alternatives of medical tourism based on the analysis of the present status of medical tourism industry in korea. The popular tourist destinations of medical tour is dependent on the curative value, and the tourism quality and satisfaction. It is the oriented strategy of an analysis of medical tourism infrastructure and to find market segments associated with tourism industry to utilize regional resources. also, It is imperative that we make up of a medical tourism policy and the agency of developing efficient strategies for medical tourism industry. The results of this paper can be utilized to increase medical tourism members of korea. Consequently, It will be brings about the most profits of tourism industry in korea.

목차

[ABSTRACT]

1. 서론

Ⅱ. 의료관광의 이론적 배경

Ⅲ. 의료관광 현황

Ⅳ. 의료관광 활성화 전략방안

Ⅴ. 결론 및 시사점

참고문헌

키워드

Medical Travel and Tourism Marketing Strategy Market Segments Tourism Industry Regional Resources