TOURISM DESTINATION APPRAISAL

• 발행기관: 세계문화관광학회
• 저자명: Prateep Wetprasit
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 451~458쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

It is of extreme importance for tourism providers to understand the factors that influence the selection of destination. In tourism management, importance-performance analysis (IPA) has been used as part of quality management. Visitors to Khao Lak-a tourism destination victim of Tsunami in 2004, were surveyed over a one-month period during May 2007. For most of the destination attributes, satisfaction was lower than importance, suggesting management attention is needed, especially, 'activities and events' and 'shopping' attributes. The validity of this approach to appraisal is considered along with the study's implications for evaluative research in general.

목차

ABSTRACT

INTRODUCTION

METHODOLOGY

RESULTS

CONCLUSIONS

LIMITATIONS AND FUTURE RESEARCH RECOMMENDATIONS

REFERENCES

키워드

Destination appraisal importance-performance analysis (IPA) tourist satisfaction Khao Lak