FACTORS AFFECT THE SUCCESSFUL USAGE OF INTERNET TECHNOLOGY IN TOURISM SERVICES

• 발행기관: 세계문화관광학회
• 저자명: Alfisyahrina Molis Muzaffar Hamzah Dinna@Ninna Mohd. Nizam Lee Hock Ann
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 162~170쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

Rapid development in internet technology forms a new revolution in the era of digital economics. Internet technology also has been known as a medium that facilitate people to access information easily. In conjunction with the current technology circumstances which is become better and better and also widely accepted, therefore it should be taken as an advantage by the entrepreneur of the tourism services company especially small and medium enterprises (SMEs) to improve their services. This research conducted to identify some factors such as environment factors, organization factors and marketing strategy factors that contribute to the successful usage of the internet technology by the SMEs.

목차

ABSTRACT

INTRODUCTION

E-COMMERCE DEFINITION

LITERATURE REVIEW

ENVIRONMENTAL FACTORS

ORGANIZATIONAL FACTORS

MARKETING STRATEGY FACTORS

METHODOLOGY

RESEARCH FINDING

CONCLUSION AND SUGGESTION

REFERENCES

키워드

E-commerce Small and Medium Enterprise Tourism