RELATIONSHIP BETWEEN OWNERSHIP AND INTERNET MARKETING IN HOTELS IN TURKEY

• 발행기관: 세계문화관광학회
• 저자명: Yasin Boylu Asli D. A. Tasci
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 27~35쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

The Internet has been a distribution channel for companies especially in the 21st century. As in other industries and sectors, the Internet provides companies with ample opportunities to promote distribute and sell products directly to consumers. With its opportunities to be in direct contact with consumers 24 hours a day and 365 days a year, it provides hospitality businesses with necessary conditions to integrate into the global markets. However, not all hospitality establishments take advantage of the opportunities provided by the Internet. It is the thrust of this study that hotel ownership is one factor that defines the usage of the Internet for marketing purposes. Of 461 hoteliers surveyed, 171 responded; results showed that different types of hotel ownership were significantly more likely to have different web features. Implications and recommendations are provided.

목차

ABSTRACT

INTRODUCTION

METHODS

RESULTS & DISCUSSION

COCNCLUSION

REFERENCES

키워드

Tourism marketing Internet marketing tourism industry hotel ownership Turkey