PROFILING TOURISTS' ROLES AND MOTIVES IN MACAO

• 발행기관: 세계문화관광학회
• 저자명: Ching-Chi (Cindia) LAM, Tze-Ngai (Louis) VONG
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 470~481쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

Twenty-one million tourists have come to Macao during Year 2006, and a further 17% increase is expected for Year 2007. This is an astonishing figure where there is only 526 thousands population and an area of 28.2 square kilometer. This research has investigated and identified the roles and motives of the tourists coming to Macao, so investors can best distribute their scare resources, while government can set up strategic plans that balance the benefits between the commercial and residential sectors. Aside from possible opportunities, potential issues or problems with the consideration of sustainable tourism is also discussed. Data collected have undergone factor analysis to identify the influential factors, in which the scenery and landmarks of Macao, the culture and heritage as well as the Portuguese cuisine are the major motives of the visiting tourists.

목차

ABSTRACT

INTRODUCTION

LITERATURE REVIEW

METHODOLOGY

CONCLUSION

REFERENCES

키워드

roles motives Macao heritage sight-seeing cuisine