의료관광 마케팅 전략 모형에 관한 연구

• 영문명: A Study on the Model of Marketing Strategy for the Medical Tourism
• 발행기관: 세계문화관광학회
• 저자명: 김도영
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 633~652쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

A medical tourism is the most high value industry in tourism and hold form world to korea. The purpose of this study is to development of the model of international marketing strategy for medical tourism. and then this paper attempt to suggest the implemental alternatives of medical tourism based on the analysis of the present status of medical tourism industry in korea. The popular tourist destinations of medical tour is dependent on the curative value, and the tourism quality and satisfaction. It is the oriented strategy of an analysis of medical tourism infrastructure and to find market segments associated with tourism industry to utilize regional resources. also, It is imperative that we make up of a medical tourism policy and the agency of developing efficient strategies for medical tourism industry. The results of this paper can be utilized to increase medical tourism members of korea. Consequently, It will be brings about the most profits of tourism industry in korea.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 의료관광의 이론적 배경

Ⅲ. 의료관광 현황

Ⅳ. 의료관광 활성화를 위한 마케팅 전략

Ⅴ. 결론 및 시사점

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