韩国餐饮在杭州的发展现状与营销对策

• 영문명: Marketing Strategies of Korea Cooking in Hangzhou
• 발행기관: 세계문화관광학회
• 저자명: He Hong(何宏)
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 518~525쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

국문 초록

总结韩国饮食特征，运用波士顿矩阵、SWOT矩阵分析韩国饮食在杭州的发展现状，并从4P、4C角度探讨韩国饮食在杭州的市场营销策略，即注重产品创新满足顾客需求;节约成本降低价格:实行联合经营建立互利合作;加大促销力度提高知名度。

영문 초록

By reviewing the characteristics of Korea cooking , the paper illustrates the current situation culture with the SWOT analysis as well as BCG model. It presents the strategies of developing Korea cooking in Hangzhou from the perspectives of 4P and 4C. Product innovation should be focused in order to meet customer need. Cost control may improve the price competitiveness. Business alliance can be taken into consideration. Promotion is a key approach to the reputation of Korea cooking.

목차

摘要

1. 韩国饮食的基本特征

2. 韩国饮食在杭州的发展现状

3. 韩国饮食在杭州发展的营销对策

参考文献

附录: 杭州市部分韩国餐厅 (截至2007年8月31日)

Abstract

키워드

Korea cooking current situation marketing strategy 韩 国 饮 食 发 展现 状 营 销 对 策