A Study on the Establishment of Destination Image through Mass Media

• 발행기관: 세계문화관광학회
• 저자명: Hwang Kyu-sung Baik Yu-kyung Moon Hye-young
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 146~156쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

As the products of mass media, such as drama, movies, and commercial advertisements have grown and entertained us, they induced people to visit the locations where they were filmed. However, little has been known what effects in movies or television-induced locations on tourism. The purpose of this study is to investigate the effects of the products of mass media on tourism through locations induced by dramas, movies, and commercial advertisements. More specially, this study examined the relationships between the perceptions of movies or television-induced affective response, the perceptions of movies or television-induced attributes and movies or television-induced destination images on tourism. Findings suggest that if audiences enjoy delightful movies, they will feel destination images with fun and delightfulness when they visit the location scene. Also, the results suggest that if dramas and movies gain in public favor, the location where they are filmed will become a new and fantastic destination to people.

목차

Abstract

1. Introduction

2. Literature review

3. Methods

4. Study Finding

5. Conclusion

References

키워드

Movies or television-induced attributes Movies or television-induced affective response Destination images