- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Yung-Kun Chen Tzu-Yin Wu Tsui-Fang Hsieh Chia-You Chen
- 간행물 정보
- 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 47~65쪽, 전체 19쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2007.11.30

국문 초록
영문 초록
This study attempts to assess the economic benefit of the Great Wall of China to tourists via contingent value method (CVM) and travel cost method (TCM). This study found that the economic benefit estimated via indirect observation data and CVM is US$12.49 and the
economic benefit estimated via direct observation data and TCM is US$125.31. The recreational economic value for consumers is very high. Therefore, under the concept of sustainable resource development, the responsible agency is encouraged to enhance the core value of the Great Wall through developing its recreational value and preserving its cultural heritage.
목차
ABSTRACT
INTRODUCTION
ESTABLISHMENT OF THE MODELFRAMEWORK
RESEARCH METHOD
EMPIRICAL ANALYSIS
CONCLUSIONS
REFERENCES
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