Medi-Health Tourism Malaysia

• 발행기관: 세계문화관광학회
• 저자명: Abdul Hamid Mohamed Naila Aaijaz
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 408~416쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

Health or medical tourism is certainly not for the faint hearted. Foreign patients in Malaysia has increased almost ten-fold from 39,114 in 1998 to 374,063 in 2008 and revenue generated had risen from a mere RM14.1 (USD 4.02) million to RM299 (USD 85.4) million in the same period - an impressive growth rate of 35.7%. It may seem that the aggressive marketing and promotion of medical or health tourism if unchecked and unregulated can lead to abuse and the basic obligations and responsibilities of the government in providing healthcare to not just the poor but also the struggling middle-income earners and uninsured will be neglected.

목차

Abstract

Introduction

Growth of Health and Medical Tourism Malaysia

Competition is Stiff

The Marketing Mix

SWOT for Medical Tourism Industry

The Players

Acknowledgements

References

키워드

health medical tourism marketing international trade