USING ANALYTIC HIERARCHY PROCESS IN PRIORITY SEQUENCE OF HOTEL SELLING POINTS

• 발행기관: 세계문화관광학회
• 저자명: Yukihiko Oyanagi Azuma Ohuchi
• 간행물 정보: 『Conference Proceedings』8th International Joint World Cultural Tourism Conference 2007, 565~572쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.11.30

영문 초록

There is no governmental or official hotel classification system in Japan. However a unique hotel evaluation system has been developed. A selling point strategy is one of the elements of this system. This strategy expresses the characteristics of the hotel by adding the priority sequence to six hotel selling points from the first place to the sixth place according to hotel management strategy or a hotelier's intuition. This research introduces the Analytic Hierarchy Process into the selling points strategy. An introduction of the Analytic Hierarchy Process is very effective to increase the precision of the selling point strategy.

목차

ABSTRACT

INTRODUCTION

SELF-ASSESSMENT SYSTEM FOR HOTEL CLASSIFICATION

METHODOLOGY

CONCLUSION

REFERENCES

ACKNOWLEDGEMENT

키워드

hotel classification selling point strategy priory sequence Analytic Hierarchy Process