Planning Considerations of Cultural Tourism Development

• 발행기관: 세계문화관광학회
• 저자명: Chi-Fan Lin Yi-De Liu
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 389~395쪽, 전체 7쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

Cultural tourism can be used to achieve a wide range of tourism policy goals. To reflect both the diversity of resources and tourists, planning is necessary. The aim of this research is to identify critical factors of cultural tourism planning, and group them into dimensions. The four dimensions developed include: inherent resources, created resources, marketing and governance. First, based on the amount and attractiveness of inherent resources, either heritage-oriented or event-oriented competitive strategies can be adopted to craft a city's positioning. Apart from the cultural heritage and attractions, general tourist infrastructure and its accessibility also play an important role in attracting cultural tourists. Second, differing from inherent resources, created resources can be invented and are known as cultural tourism products. The competitive success of cultural tourism products relies on their authenticity, inclusiveness and creativity. Third, segmentation is an important concept in tourism marketing, and this is especially true for cultural tourism. According to previous research, there are at least six variables that marketers could use to segment cultural tourism market. In addition to the market segmentation, cities also have to communicate their products effectively to clearly identified target markets. Finally, developing cultural products for tourism requires a diverse range of actors to work together effectively. However, one major problem is that the management of cultural tourism is usually in the hands of many different actors. It is therefore essential to build up partnerships between culture and tourism sectors, and between public and private sectors. To sum up, the planning of cultural tourism not only depends on the availability of resources but also the deployment of resources. Namely, to produce competitive advantages, it needs to combine the basic inherent resources and created tourism products with proper collaboration and marketing.

목차

Abstract

INTRODUCTION

INHERENT RESOURCES

CREATED RESOURCES

MARKETING

GOVERNANCE

CONCLUSION

REFERENCES

키워드

Cultural tourism Tourism planning Critical factors