User Generated Electronic Content and Destination Image

• 발행기관: 세계문화관광학회
• 저자명: Dev Jani Yeong-Hyeon Hwang
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 269~278쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

Despite the increase in the usage of User Generated Electronic Content as an information source by tourists, its influence in destination image formation is not yet fully researched. This research fills gap by ascertaining the communicated image held by tourists to Zanzibar Island (Tanzania). Content analysis on 95 communications yielded 13 destinations attributes. Comparatively, functional attributes were dominant to potential tourists while psychological attributes in post travel image perception. Those who have visited tended to have a positive image of the Island. Results imply the differential use of the functional and psychological based information in communicating with tourists at different information search stages. Studies to capture communications in another language is recommended as well as employing methodologies that might reveal hidden images held by tourists.

목차

Abstract

Introduction

Destination Image

Destination Image Measurement

Reliability of UGC

Method

Results and Discussions

Conclusion

Limitations

Reference

키워드

Destination image content analysis weblogs travel status