Validating a Repeat Visit Model to Historical Temple by Structural Equation Modeling

• 발행기관: 세계문화관광학회
• 저자명: Ya-Fen Lee Yun-Yao Chi
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 331~337쪽, 전체 7쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

This paper is attempted to model the tourists' repeat visit inclination for historical temple according to itself critical properties and religious motivation. The numbers of 450 questionnaires were investigated in sites of Tainan Grand Matus (TGM) temple and Taintan temple in Tainan, Taiwan. Using the data, the hypothesized paths were test with a structural equation modeling (SEM) approach by the LISREL procedure. The construct and indicators of the SEM were measured by 18 items embodying religious motivation, satisfaction, and revisit inclination. Total satisfaction contained three indicators: (1) activity; (2) culture; and (3) landscape. The results show that the proposed SEMs of TGM temple and Taintan temple are accepted as the best models.

목차

ABSTRACT

INTRODUCTION

HYPOTHETICAL MODEL

RESEARCH DESIGN

RESULTS

SUMMARY

REFERENCES

키워드

repeat visit historical temple religious motivation structural equation modeling