Study of Tourism Product for Tea Culture in Hangzhou

• 발행기관: 세계문화관광학회
• 저자명: Zhang Chunli(张 春丽 )
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 919~923쪽, 전체 5쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

국문 초록

“茶为国饮”，杭为茶都，历史悠久的茶文化，正在日益成为新时期旅游产品的重要组成部分，杭州茶文化旅游的发展已经具有一定规模，本文在对目前杭州的茶文化旅游产品进行归纳整理的基础上，对其进行深入剖析，着重分析其发展中存在的不足，进而提出杭州茶文化旅游产品的开发应积极拓展思路，充分挖掘茶文化的深层次内涵，从多方面生动演绎和展现。

영문 초록

Tea is beverage of China and Hangzhou is capital of tea. The tea culture with long history is becoming an important part of tourism product in the new period. The development of tea culture tourism of Hangzhou has a certain scale. Based on the analysis of culture tourism products of Hangzhou the present, the paper analyses its disadvantages especially, and puts forward following conclusions. First the development of tea tourism products should be actively expands thoughts. Second, the deeper connotation of tourism products should be deepened. Third, the deduction and expression of tea products should be done from the many aspects.

목차

摘 要

一、杭州开发茶文化旅游产品的背景分析

二、杭州茶文化旅游产品发展现状透析

三、杭州茶文化旅游产品的深层次开发分析

参考文献

키워드

Hangzhou Tea culture Tourism product 杭州 茶文化 旅游产 品