A Cross-Cultural Comparative Study of Cultural Characteristics and Informa tion Search Behaviours of Business Travellers

• 발행기관: 세계문화관광학회
• 저자명: Che-Chao Chiang Min-chi Chang Po-Tsang Chen Fu-Ming Chiang
• 간행물 정보: 『Conference Proceedings』11th International Joint World Cultural Tourism Conference 2010, 121~131쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.11.30

영문 초록

This study examines the information searching of business travelers and their behavior based on the cultural differences. Despite growing academic interest in business travel i n recent years, there has been little investigation of the information search behaviors of business travelers in a cross-culture context. The above themes are rational assumed that information search behaviour are necessary to understand. To address the identified gap s in the literature, the proposed relationships are examined and presented through using chi-square method with a survey sample. The research sample included Japanese, English and Chinese business travellers. A self-administrated questionnaire was distributed to 211 business travelers attending international conventions in Taipei. The research findings reveal that information preferences of business travelers are significantly differed from the three recognized groups in the case of Taiwan. Some significant differences in information search behaviors were recognized amongst the three recognized respondent groups. Marketing implications were also proposed and presented.

목차

ABSTRACT

INTRODUCTION

LITERATURE REVIEW

CONCEPTUAL MODEL AND HYPOTHESIS

METHODOLOGY

RESULTS

DISCUSSION AND CONCLUSION

LIMITATIONS AND SUGGESTIONS FO FUTURE RESEARCH

REFERENCES

키워드

information seeking and travel behaviours Cross-culture study MICE tourism Taiwan