한국무역전시산업의 경쟁국가간 경쟁력 비교분석

• 영문명: Comparative Analysis of International Competitiveness with Competitive Exhibitions in case of Trade Exhibition Industry in Korea
• 발행기관: 한국무역연구원
• 저자명: 윤기관(Ki-Kwan Yoon)
• 간행물 정보: 『무역연구』제7권 제1호, 283~320쪽, 전체 38쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

This paper aims at presenting the some strategies and tactics in order that Korean global top brand exhibition candidates secure the best international competitiveness. In the paper, the author analyzed and compared the international competitiveness of Korean 4 field exhibitions with the similar international trade exhibition. As a result of this research, the author presented the following 3 strategies and tactics: 1)increasing international competitiveness of trade exhibition organizer, 2)creating trade exhibition hub in Asian region, and 3) improving trade exhibition and trade exhibition center in local area. And 4), the author insisted that the result of this research suggests the necessity of endowing Korean trade exhibition with the independent 'Standard Industry Classification Code" for raising up international competitiveness in Korean trade exhibition.

목차

Abstract

Ⅰ. 서론

Ⅱ. 우리나라 글로벌 톱 무역전시회의 분석

Ⅲ. 우리나라 '글로벌 톱 브랜드' 후보 전시회의 SWOT 분석

Ⅳ. 한국 무역전시산업의 경쟁력 제고전략

Ⅴ. 결론

참고문헌

키워드

Exhibition Industry Trade Exhibition International Competitiveness SWOT Analysis