The Purchasing Behaviors of American, Chinese and Indian Consumers to Korean-made Cars

• 영문명: The Purchasing Behaviors of American, Chinese and Indian Consumers to Korean-made Cars
• 발행기관: 한국무역연구원
• 저자명: Sung-Hwan Yoon Myung-Chan Park
• 간행물 정보: 『무역연구』제7권 제1호, 201~221쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

This study has the purpose to examine which factors may affect American, Chinese and Indian consumers' purchasing on Korean-made automobiles. This study intimates that the factors, influencing the these three countries consumers' preference and purchase intention, contain country image, product attributes and brand personality. Operating the data collected in America, China, and India, Product attributes are found out as the significant variables commonly in all countries, and Brand personality are proved as the significant ones in two countries of China and India. And Country image is revealed to play an important role in the only Indian consumers' behaviors to Korean-made cars. This study shows that the representative brands with a characteristic and individual personality have to be developed with a country image. The results of this study is summarized as follow: Firstly, country Image of Korea is partially proved to affect significantly for only Indian consumers to select Korean-made cars. Secondly, product attribute of Korean cars are statistically proved and analyzed positively to make the consumers of all countries: America, China and India purchase Korean motors in each local market. Finally, brand personality is another significantly affecting consumers behaviors of preference and intention to purchase in two countries of China and India.

목차

Abstract

Ⅰ. Preface

Ⅱ. Theoretical Background

Ⅲ. Research Design

Ⅳ. Research Method

Ⅴ. Results

Ⅵ. Conclusions

References

키워드

Country Image Product Attributes Brand Personality American Chinese and Indian Consumers Korean-made Automobiles