THE EFFECTS OF ASP UTILIZATION FACTORS ON USER SATISFACTION OF SMALL FIRMS IN KOREA

• 발행기관: 한국산업경영학회
• 저자명: Hong-Hee Lee Choong Kwon Lee Sang-Gun Lee Heedae Kim
• 간행물 정보: 『한국산업경영학회 발표논문집』2007년도 동계학술발표대회, 1~22쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.02.28

영문 초록

Application Service Providers (ASPs) have emerged in the outsourcing scene as an attractive, low cost business technology option for small and medium size firms. However, the available research from the user's perspective deals mostly with large enterprises rather than small businesses. This study analyzes the effects of ASP variables on customer satisfaction in Korea. In turn, the relationships between customer satisfaction and business performance are examined. The results show that when customer firms perceive a high level of service at a reasonable fee, they have a high level of satisfaction with the service provider and security and risk factors are becoming important to customer firms of ASPs in Korea. Customer satisfaction is found to be significantly related to organizational performance. The results of the study would help practitioners and researchers better understand small enterprises as ASP customers.

목차

I. Introduction

II. Review of Literature

III. The Research Framework and Hypotheses

IV. Methodology

V. Results and Discussion

VI. Conclusion

키워드

ASP service User satisfaction Organizational performance System utilization