커피專門店 利用客의 顧客滿足 硏究

• 영문명: A Study on the Customer's Satisfaction in Take-Out Coffee Shop
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 河鎭英(Ha, Jin-Yung) 李昌原(Lee, Chang-Won) 崔壽龍(Choi, Soo-Yong)
• 간행물 정보: 『관광산업연구』관광산업연구 제4권 제1호, 50~68쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

The purpose of this study is to analyse customer's choice behavior, who are visiting the take-out coffee shops, and then to etablish the appropriate marketing strategy model by difference customer's characteristics. To test a proposed model of this study, survey was conducted by 221 customers from April 1st till 20th. And the collected responses were analyzed by using frequency analysis, factor analysis, t-test, one-way ANOVA with Duncan multiple range test, multiple regression analysis. The major results of this study proved that the demographics and personal condition of customers, and their behaviors were related to their satisfaction. And they had or not satisfaction because of the employee, menu, institution, image, external service of the coffee shops. And also they would like to visit there again or not because of them.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구조사설계

Ⅳ. 가설검증 및 시사점

Ⅴ. 결 론

키워드

커피전문점 고객만족 선택속성 Take-Out Coffee Shop Customer' Satisfaction Select Attributes