祝祭 프로그램滿足度와 後續行動意圖 硏究

• 영문명: Satisfaction and Future Behaviors' Intentions on the Festival Programs : the Case of 2009 Nonsan Strawberry Festival
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 孫善美(Son, Seon-Mi)
• 간행물 정보: 『관광산업연구』관광산업연구 제4권 제1호, 12~32쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

This research focused on the differences of 6 programs satisfaction and future behaviors by Nonsan Strawberry Festival visitors. In addition, the study examined the relationship of satisfaction and future behaviors. Through the literature review, three hypotheses are proposed and all adopted. The hypotheses are tested by Chi-Square, t-test, ANOVA and regression analysis. The results show that more visited festivals are more satisfied with the festival programs. The results also reveal that, among other things, respondents' demographic characteristics, preference types of festival and program, transportation type for festival, and amount of personal expenditures during the festival. Finally, some limitations and outlines for future research are suggested, and the results' implications for festival managers especially local festival managers who have lacking tourism resources are briefly discussed.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석 결과 및 해석

Ⅴ. 결 론

키워드

조직문화 조직몰입 경쟁가치모형 Organization Culture Organization Immersion Competing Value Model