수급사업자의 기업가정신과 원사업자와의 관계몰입요인

• 영문명: The Effects of Subcontractor's Entrepreneurship on the Relationship Commitment
• 발행기관: 한국산업경영학회
• 저자명: 최낙환(Nak-Hwan Choi) 박정기(Jeong-Ki Park)
• 간행물 정보: 『경영연구』 第25卷 第4號, 129~156쪽, 전체 28쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.11.30

국문 초록

이 연구는 수급사업자의 관계몰입에 대한 기업가정신의 역할의 탐색에 초점을 두고, 원사업자의 거래특유자산투자와 기술지원을 매개변수로 연구하였다. 연구한 결과는 다음과 같다. 첫째, 수급사업자의 신뢰는 성공적인 관계마케팅활동에서 중요한 역할을 하는 변수로 몰입에 영향을 미친다는 기존의 연구와 동일한 결과를 얻었다. 둘째, 원사업자의 기술적 지원과 거래특유자산투자는 수급사업자의 신뢰를 촉진하여 원사업자와의 관계몰입을 유도하는 것으로 나타났다. 셋째, 수급사업자의 기업가정신은 고객지향성을 실현하여 원사업자의 거래특유자산의 투자를 촉진하고, 또 신뢰에 영향을 미처 관계몰입을 유도하는 것으로 탐색되었다. 넷째, 수급사업자의 기업가정신은 자신의 거래특유자산 투자를 촉진하여 관계몰입을 유도하는 것으로 탐색되었다.

영문 초록

Focusing on searches for roles of subcontractor's entrepreneurship and contractor's transaction-specific asset investment on the relationship commitment, this study assumed that entrepreneurship of subcontractor leads customer orientation of subcontractor assumed to have positive influences on technology support and transaction-specific asset investment of contractor that affects on trust toward contractor, and assumed that transaction-specific asset investment and technology support of the contractor may increase level of relationship commitment by raising transaction-specific asset investment and trust level of the subcontractor that subcontractor's entrepreneurship has direct influences on. Results of empirical analyses on the established hypotheses are as follows: First, it seems that trust of subcontractor affects on relationship commitment of the subcontractor positively. Trust and transaction-specific asset investment of the subcontractor are the variables that play an important role for developing successful relationships. Second, it was shown that contractor's technology support and transaction-specific asset investment promote trust of subcontractor. Efforts and investment of the contractor to change production facility or line for utilizing parts provided by a specific supplier(subcontractor) are indirect factors to unite relationship commitment of the subcontractor with trust toward contractor. Third, there was no influence of technology support and transaction- specific asset investment by the contractor on transaction-specific asset investment of the subcontractor. For the tie, the investments of both the contractor and the subcontractor on transaction-specific asset are required. However, it is the result showing lack of mediation on investment between contractor and subcontractor for structural tie. Fourth and finally, entrepreneurship of the subcontractor promotes investment of transaction-specific asset on its own enterprise and commitment for the contractor is leaded with it as the carrier. Also, entrepreneurship of the subcontractor affects on customer orientation positively and customer orientation of the subcontractor promotes technology support and investment of transaction-specific asset by the contractor.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경과 가설

Ⅲ. 실증분석

Ⅳ. 결 론

키워드

기업가 정신 거래특유자산투자 관계몰입 수급사업자 원사업자 Entrepreneurship Customer Orientation Transaction-specific Asset Investment Relationship Commitment Trust