아파트 구매의도에 관한 연구

• 영문명: A Study on the Purchase Intentions for Apartment
• 발행기관: 한국부동산학회
• 저자명: 김기윤(Kim, Ki Yoon) 민규식(Min, Kyu Sik) 유재억(Yu, Jae Uk) 나관식(Na, Kwan Sik)
• 간행물 정보: 『부동산학보』不動産學報 第42輯, 209~230쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2010.08.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to develop and validate a model of the purchase intentions for apartment in Korea, based on the quality management and relationship marketing. (2) RESEARCH METHOD This study was focused on survey analysis. The data for this analysis were collect from the questionnaire. This questionnaire consisted of the quality factors, the satisfaction and trust of customers, and the purchase intentions of apartment. Especially this study used the factor analysis and structural equation model. (3) RESEARCH FINDINGS This study has successfully identified four quality factors of apartment and proved that these identified four quality factors have positive and direct relationships in relation to customers' satisfaction and trust that lead to the purchase intentions. As a result of the analysis based on the model, the following results were identified and determined. First, the four quality factors of apartment are the brand-image, inner-structure, outdoor environment, and convenience. Among these four quality factors, the inner-structure and convenience have a positive relationship with consumers’ satisfaction. On the other hand, the brand-image and outdoor environment does not directly affect the consumers’ satisfaction. Second, four quality factors have a positive relationship with consumers’ trust. Third, the two relational factors are satisfaction and trust, the two relational factors has a positive influence on the purchase intentions. 2. RESULTS In conclusion, to enhance the consumers' purchase intentions, satisfaction and trust could be increase by building up the inner-structure and convenience rather than the brand-image and outdoor environment.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정

Ⅳ. 연구방법

Ⅴ. 자료분석 및 가설검정

Ⅵ. 결 론

<참고문헌>

키워드

구매의도 만족 신뢰 품질 아파트 purchase intentions satisfaction trust quality apartment