The Moderating Effect of Past Visit Experience on Festival Service Quality, Satisfaction and Behavioral Intentions

• 발행기관: 한국상품학회
• 저자명: Jeong Gang-Hoan Hu Ting Park Yang-Woo
• 간행물 정보: 『상품학연구』제28권 제1호, 1~11쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2010.01.30

영문 초록

The study examined the moderating effect of past visit experience on the relationships among festival service quality, festival satisfaction and behavioral intentions. The results showed that for repeat group, quality of festival food and product, festival convenient facilities had no impacts on festival satisfaction, while the impacts of the factors existed on festival satisfaction in first-time group. The effect of accessability and information providing on festival satisfaction existed in both first-time and repeat groups, however, the strength of the relationship showed a difference in two groups with larger effect in first-time group than in repeat group. On the other hand, the result found that there was a strong relationship between festival satisfaction and behavioral intention in both first-time and repeat groups.

목차

I. Introduction

II. Literature Review

III. Research Model andMethodology

IV. Data Analysis and Results

V. Conclusion and Implications

키워드

moderating effect festival service quality festival satisfaction behavioral intentions past visit experience