동유럽지역에 대한 해외홍보정책 활성화 방안 연구

• 영문명: The Study on the Encouraging Ways of Overseas Publicity Activities in Eastern Europe - Focus on the Korean Study Supporting Project in Overseas -
• 발행기관: 한국중동부유럽학회
• 저자명: 이은구(Eun-Ku Lee)
• 간행물 정보: 『동유럽발칸학』동유럽발칸학 제2권 제2호, 281~304쪽, 전체 24쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2000.12.30

영문 초록

The purpose of this study is to figure out the ways to encourage the Korean Study Supporting Project as well as to evaluate it; which is on going in Eastern Europe for the purpose of making our government's economic base. In this reason, Poland, Hungary, Czech Republic, and Rumania, which has the Korean Study education program and the Korean Study program, which is supported by the Korean Government, are analyzed as the objects. Then, this study looked over the procedure and the results of the Korean Study Supporting Project, and especially it analyzed the relationship between Eastern Europe States in the international political aspect and the economical aspect. Based on this analysis, it drew three conclusion as follows; The financial aspect, the management aspect, and the strategy and cooperations of private and public markets. In conclusion, three ways to encourage the government's overseas publicity activities are as follows; Firstly, finding out the long term supporting policy, not focusing on the advanced countries to support, and making clear the subject of the project are necessary. Secondly, long term finance securing investment strategy is needed. Thirdly, building up at least one of the Korean Cultural Center, which is in charge of Eastern Europe, is demanded. The objects of the state is concerned of the location, the total amount of trading, and the interest of Korean Study.

목차

1. 서 론

2. 해외홍보정책으로서의 한국학지원사업

3. 수교이후 한․동유럽관계 변화

4. 동유럽지역 한국학지원사업에 관한 평가와 문제점

5. 한국학지원사업을 통한 해외홍보정책 활성화 방안

6. 결 론

참고문헌

Abstract