백화점과 대형할인점 간 점포특성 비교

• 영문명: A Comparison of Store Characteristics between Department Store and Large-scale Discount store : In Case of Suwon
• 발행기관: 한국부동산학회
• 저자명: 이호병(Lee, Ho Byung)
• 간행물 정보: 『부동산학보』不動産學報 第39輯, 54~62쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this research is to investigate how the department stores, in Suwon, differ from the large-discount stores through logistic regression analysis as well as how the two types of stores are differentiated on the basis of multi-regression analysis. (2) RESEARCH METHOD This research was executed by using the statistical analysis techniques such as correlation analysis, factor analysis, logistic regression analysis and multi-regression analysis. (3) RESEARCH FINDINGS The results of this research showed that the department stores, in Suwon, differed from the large-discount stores through the logistic regression analysis and multi-regression analysis. 2. RESULTS The primary results of this research can be summarized as follows. 1)The 4 factors - F1(customer service and store facility:-301), F2(passenger car and shopping item:310), F3(store size and lacation:855) and F4(public transportation and surrounding condition:-631) influenced customers in selecting one of the two store types - department store and large-discount store. 2) The store satisfaction level of the department stores is decided by the variables such as x2, x3, x4, x6, x8, x9, x11 and x14, while that of the large-discount stores is decided by the two variables, x1 and x14.

목차

Ⅰ. 서론

Ⅱ. 연구가설 및 기초 통계 분석

Ⅲ. 점포특성 비교 분석

Ⅳ. 결론

<참고문헌>

키워드

department store large-discount store logistic regression analysis multi-regression analysis