방송용 대중매체 드라마의 분석과 서비스 디자인

• 영문명: Analysis and Service Design of Mass Media Drama : 'The 1st Shop of Coffee Prince'
• 발행기관: 한국IT서비스학회
• 저자명: 이정교(Jungkyo Lee) 지해성(Haeseong Jee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제8권 제3호, 209~221쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

The successful mass media drama, 'The 1st Shop of Coffee Prince', has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy. One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business

키워드

Mass Media Drama Drama Set Space Service Design Matrix Filtering Cell Matrix