공공 포탈에서의 웹 2.0 구현전략에 관한 연구

• 영문명: A Web 2.0 Strategy for the Public Portal Sites : EBS Case
• 발행기관: 한국IT서비스학회
• 저자명: 이지은(Ji-Eun Lee) 구성환(Sung-Whan Koo) 신민수(Minsoo Shin)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제8권 제3호, 15~33쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

Web 2.0 which is characterized by openness, sharing with others and users' active participation has a strong impact on individual and business environments. New technology such as open-API, RSS, collective intelligence gives various benefits to the website user. Recently, the Web 2.0 paradigm has also affected the public service. Many public service organizations are also adopting Web 2.0 applications to improve their ability for serving users more effectively. However, there is a contradiction between value of public service and that of web 2.0. Web 2.0 which pursues openness and freedom of expression can impair the accuracy and reliability of public information in the public sites. We conducted a case study on EBS which reflects the Web 2.0 strategy for websites renewal. To cope with environmental changes, EBS began reorganization of the web site and applied Web 2.0 strategy for leveraging an easy to use and user satisfaction. This research shows that how to implement the Web 2.0 strategy and what is the limitation of it. The findings of this study suggest practical implications for Web 2.0 strategy in public web sites, especially for educational fields.

키워드

Public Website WEB 2.0 Strategy Education Portal EBS