실버층의 관광지 선호요인에 관한 연구

• 영문명: A Study on Tourism Destination Preferences of Silver Tourist
• 발행기관: 국제관광산업학회
• 저자명: 허정봉(Huh Jung-Bong) 김숙응(Kim Sook-Eung)
• 간행물 정보: 『국제관광산업연구』제1권 제1호, 235~266쪽, 전체 32쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.07.01

영문 초록

  Silver tourism marketing begins with understanding tourists" needs. However, understanding silver tourists" needs should be expressed by specific utility values rather than simple preference order for purpose of developing silver tourism marketing strategies. The purpose of this study is identifying silver tourist"s stated preference of destination attributes by using the conjoint analysis. In addition, this study is purposed to define relationship between attitude and preference, and to suggest implications to silver tourism marketing strategies. This results make it possible to identify the function of preference to destination attributes in the silver destination choice decision. The results of this study has 8 factors get out of the groove, acquirement of knowledge, take care of health, friendship, the sense of self, compensation and 4 groups health pursuit, leisure pursuit, study on lifetime pursuit, friendly pursuit by attitude. The results of this study has a restriction to be generlized due to the limited number of attributes to be used for the conjoint analysis. Despite the restriction, this study has some findings which would suggest silver marketing implications.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과분석
Ⅴ. 결론
[참고문헌]

키워드

Silver tourism Silver tourism marketing strategie Destination Preferences