제9회 이천산수유꽃축제 참가자 만족도 연구

• 영문명: A Study of Satisfaction Degree for Participators in Ninth Icheon Sansuyu Flower Festival
• 발행기관: 국제관광산업학회
• 저자명: 함영덕(Ham Young-Duck)
• 간행물 정보: 『국제관광산업연구』제1권 제1호, 215~234쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.07.01

영문 초록

  The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth Icheon Sansuyu Flower Festival through the research of satisfaction degree for participations.
  According to this research, participators of 70.3% consists of Kyonggido residents, visiting prtterns are mainly made up one day tour(89.0%) and family trip(53.8%). The expenses of stay is highly made of below 50,000 won(64.8%). Marred women and housewife are highly interested in festival rather than a single and man. Therefore it must be planed for increasing program of a long stay and considered of women and family trip.
  The satisfaction variable that influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information & guidance quality. It is suggested that program satisfaction variable most highly influences than any other festival. Development factor of tourist resources influences extremely much for revisiting decision.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 조사설계
Ⅳ. 실증분석 결과
Ⅴ. 결론
[참고문헌]

키워드

Icheon Sansuyu Flower Festival satisfaction degree