강화도 관광 전ㆍ후 이미지가 이미지향상, 관광만족도, 재방문의사에 미치는 영향

• 영문명: The Effects of the Destination Image of Ganghwa-do Before and After Visit on the Image Improvement, the Tourist"s Satisfaction and the Intention to Revisit
• 발행기관: 국제관광산업학회
• 저자명: 채예병(Chae Ye-Byeong)
• 간행물 정보: 『국제관광산업연구』제1권 제1호, 195~214쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.07.01

영문 초록

  This study aims to research into the effects of the destination image of Ganghwa-do before and after visit on the image improvement, the tourist"s satisfaction and the intention to revisit in order to use the research findings for the marketing strategies.
  The findings are as follows: First, the destination image of Ganghwa-do was found to have a significant influence on the image improvement. Second, the influence model of the destination image of Ganghwa-do impacting on the promotion of its topicality was found to be significant. Third, the destination image of Ganghwa-do was found to be significantly influencing the improvement of the tourist"s satisfaction level. Fourth, the destination image of Ganghwa-do was found to have a significant influence on the intention to revisit. Lastly, the tourist"s overall satisfaction of Ganghwa-do was found to influence the intention to revisit Ganghwa-do.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
[참고문헌]

키워드

Tourist" s Satisfaction Attraction Characteristic Choice in Tourism Destination Image