중소기업 전자무역 정보혁신수용에 따른 수출경쟁력 결정요인 분석

• 영문명: An Analysis on Export Competitiveness for Information Innovation Acceptance of e-Trade in Small and Medium-Sized Firms
• 발행기관: 한국국제상학회
• 저자명: 이제홍(Je-Hong Lee)
• 간행물 정보: 『국제상학』國際商學 第23卷 第3號, 211~231쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2008.09.01

영문 초록

  The Electronic trade is a worldwide phenomenon. This paper investigates the determinants of export competitiveness for information innovation of electronic trade in small and medium-sized firms. A survey questionnaire was sent to 150 small and medium-sized firms in Korea, and 108 usable responses were obtained. The 108 samples are analyzed with TAM(Technology Acceptance Model).
  Multiple regression results show that e-trade factors are positively affected by overseas export marketing, trade practice and small and medium-sized globalization, e-trade infra-factor. However, manager"s information do not affect in information innovation acceptance. Also, the result of this analysis showed that the information innovation acceptance as independence is statistically significant.
  This article suggests that analysis of the effect of electronic trade on information-innovation-acceptance should take account of the export competitiveness in small and medium-sized firms.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 검토
Ⅲ. 연구모형 및 가설설정
Ⅳ. 분석 결과
Ⅴ. 결론 및 시사점
참고문헌

키워드

Electronic Trade Small and medium-sized firms TAM Export marketing information innovation acceptance manager" s information