홈네트워크의 특성이 아파트의 가치인식에 미치는 영향에 관한 실증적 연구

• 영문명: An Empirical Study on Characteristics of Homenetwork Affecting the Perceived Value of Apartment
• 발행기관: 한국IT서비스학회
• 저자명: 강형모(Hyoungmo Kang) 김광용(Gwangyong Gim) 김신곤(Shinkon Kim) 김정곤(Jongkon kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제6권 제3호, 27~46쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

  Korean homenetwork industry is now faced with problems like low profitability and unclear commercialilzation. In particular, low awareness of homenetwork usefulness is one of the main reasons why homenetwork industry is not developed.
  Therefore, this study tried to find what kinds of characteristics of homenetwork affected the value of apartment and how. we conducted a survey of residents of apartment with homenetwork installed in it. Surveyed data was analyzed based on the model of extended Technology Acceptance Model(TAM) including perceived enjoyment and perceived trust as new factors.
  The research result showed that all factors involved in suggested model had positive effects on the behavioral intention of using homenetwork and the value of apartment. Most importantly, homenetwork user"s behavioral intention increased perceived housing value of the apartment.
  The research result can be used in explaining the advantage of homenetwork to the residence of apartment as well as in designing the homenwtwork install of apartment.

목차

Abstract
1. 서론
2. 이론적 배경
3. 연구모형 및 가설
4. 연구방법 및 결과
5. 결론 및 제언
참고문헌
저자소개

키워드

Homenetwork Apartment Housing Value Extended TAM