이지메디컴의 e-마켓플레이스를 통한 의료전자상거래 시스템 사례연구

• 영문명: A Case Study on Electronic Commerce for Medical Fields in e-Marketplace of EZmedicom
• 발행기관: 한국IT서비스학회
• 저자명: 김종욱(Jonguk Kim) 박상철(Sang Cheol Park) 서정욱(Jeong Wook Seo)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제6권 제3호, 141~162쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

  In this study, we conduct a case analysis on EZmedicom which is one of the leading companies in e-Marketplace for medical fields. By examining major business models of EZmedicom, we provide the success factors in launching the electronic commerce to the potential companies which are interested in participating in e-marketplace for medical fields.
  Especially, we deduct the solution, logistics field, and electronic group-purchasing as its major business model. Based on these factors, we also propose the MDvan solution which is one of the electronic purchase and supply system, Ezlogis that is the system supporting logistics parts in medical fields, VMI(vendor management inventory), standardization of item code and the linkage of SCM as its critical success factors of EZmedicom. The findings of this study suggest practical and managerial implications for e-Marketplace implementation in the medical field and further research.

목차

Abstract
1. 서론
2. e-마켓플레이스 선행연구
3. 이지메디컴의 소개
4. 이지메디컴의 비즈니스 모델
5. 이지메디컴의 성공요인과 전략적 방향
6. 결론
참고문헌
저자소개

키워드

e-Marketplace of Medical Fields Business Model MDvan EZlogis Electronic Group-Purchasing