보험사기행동모형 개발에 관한 실증적 연구

• 영문명: An Empirical Study on the Development of Behavior Model of Insurance Fraud
• 발행기관: 한국IT서비스학회
• 저자명: 이명진(Myungjin Lee) 김광용(Gwangyong Gim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제6권 제2호, 1~18쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.08.30

영문 초록

  Many researches have been done in insurance fraud as the amount and frequency of insurance fraud have been increasing continuously. In particular, the development of insurance fraud detection system using large database management techniques including data mining or link analysis based on visual method have been the main research topic in insurance fraud.
  However, this kinds of detection system were very ineffective to find unintentional insurance fraud happened by accident even though it was so good to find intentional and organized crime insurance fraud. Therefore, this research suggests insurance fraud as an ethical decision making and applies TPB(Theory of Planned Behavior) for the finding of reasons and prevention strategies of unintentional insurance fraud happened by accident.
  The results of research show that TPB is very appropriate model to explain the behavior of insurance fraud and that insurance agents force to do insurance fraud as affecting perceived behavior control. Therefore, education and pubic relations for insurance fraud are very effective for preventing insurance fraud and developing insurance service industry.

목차

Abstract
1. 서론
2. 문헌연구
3. 연구모형
4. 실증분석
5. 결론 및 시사점
참고문헌
저자소개

키워드

Insurance Faud Theory of Planned Behavior Insurance Fraud Detection System