De-Marketing Tobacco and Alcohol - Why Prevention Efforts Should Target Young Children

• 영문명: De-Marketing Tobacco and Alcohol
• 발행기관: 한국마케팅과학회
• 저자명: Merrie Brucks
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Fall International Conference, 787~793쪽, 전체 7쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

  Programs to prevent underage teenagers from unhealthy use of alcohol and tobacco have typically focused on proximal (i.e., immediate) factors related to the likelihood of experimentation by teenagers. By teenagers" own reports, these proximal causes are peer pressure, availability in the household, and availability from retailers. In contrast, this paper explores the potential of prevention efforts focusing on temporally distal (i.e., much earlier) factors relating to use initiation. This perspective has received relatively little attention since teenagers themselves probably do not understand how their beliefs and attitudes were influenced at younger ages.

목차

The River Metaphor
Benefits of Early Prevention
Conclusion
References