N사와 일반 식자재매장의 사례 비교 분석

• 영문명: The comparative study: NACF VS. general store forgrocery sales
• 발행기관: 한국마케팅과학회
• 저자명: 윤명길(Yun Myeong Gil) 남궁석(Gung Seok Nam) 김미송(Mi Song Kim)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Fall International Conference, 269~281쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

  This study is aimed to derive a strategic plan for stepping up N"s competitive edge in food materials business and present its direction by seeking ways of invigorating its food materials store, workingout ways of effectively using distribution of agricultural products, its original business, in food materials business and investigating and reviewing ways of coping with the distribution of imported agricultural products resulting from the opening of their markets in multilateral ways.

목차

Ⅰ. 서론
Ⅱ. 식자재 매장의 현황
Ⅲ. 식자재매장의 문제점 및 활성화방안
Ⅳ. 결론
참고문헌