웰빙 라이프스타일 측정도구 개발을 위한 국내 웰빙 소비자의 라이프스타일 특성에 관한 탐색적 연구

• 영문명: Exploratory Study on Well-Being Oriented Consumers" Lifestyle
• 발행기관: 한국마케팅과학회
• 저자명: 홍희숙(Hong Heesook) 고애란(Aeran Koh) 이수경(Soo Kyoung Lee) 김정희(Jung Hee Kim)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Fall International Conference, 211~233쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

  This study analyzed qualitative data gathered from well-being oriented Korean consumers through focus group interview in order to examine their lifestyle and provide implication for measurement development of well-being oriented Korean consumers" lifestyle. For the purpose, researchers interviewed 9 wellbeing-oriented consumers who meet conditions or qualification mentioned to collect information about their lifestyle and researchers conducted content analysis to the answers. The results were as follows:
  1. Health management and environment preservation are the most important lifestyle factors to differentiate well-being oriented consumers from the other consumers. Their mind and behavior related environment preservation aresought from a personal point of view(for their own family"s long-term health) un like American consumers with lifestyle of health and sustainability(LOHAS) who seek environment preservation from a social point of view.
  2. There are similarity between well-being oriented Korean consumers" lifestyle and American consumers" lifestyle of health and sustainability in 10 indices of LOHAS and there are differences between them in 2 indices(thinking of environmental effect from a global point of view and active use of recycling product). However, most of these indices seems not to be suitable for measurement of wellbeing-oriented Korean consumers"s lifestyle in expression.
  3. Well-being oriented Korean consumers show the characteristics of 10 indices presented in Jeilgihoik company"s report directly and indirectly but also show another characteristics related various life areas. This imply that Jeilgihoik company"s 10 indices seems not to be good to measure wellbeing-oriented Korean consumers"s lifestyle
  4. Based on the result of content analysis, the need for new instrument to measure wellbeing-oriented Korean consumers" lifestyle is suggested in this study and this study provide lifestyle dimension(ex. health, environment and a personal or social point of view) and life areas(food life, shopping life, leasure life etc.) included in measurement related to AIO(action, interest and opinion).

목차

Ⅰ. 서론
Ⅱ. 문헌적 배경 및 연구문제의 도출
Ⅲ. 연구방법
Ⅳ. 연구결과 및 논의
Ⅴ. 결론 및 논의
참고문헌

키워드

Well-Being oriented Korean consumers" lifestyle Measurement development