지방 소도시 소비자의 라이프스타일 유형과 구매행동

• 영문명: A Study on the Lifestyle Trait and Buying Behaviour of Local City Resident
• 발행기관: 한국마케팅과학회
• 저자명: 김훈(Kim Hoon)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 추계학술대회 발표 논문집, 305~323쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

  The purpose of this study is to supply basic marketing Information and establish marketing strategy on local market by analyzing related using behavior of lifestyle type and buying behaviour of local residents. On this viewpoint, we focused on indentifying the lifestyle, shopping behaviour, and media usage pattern. For this research, we surveyed consumers living In Jecheon city and analyzed questionnaires by multivarite statistical analysis. Through empirical analysis, we derived overall lifestyle profiles including demographic traits, media usage, leisure pattern in each lifestyle types and marketing implications.

목차

〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 실증분석
Ⅳ. 결론
참고문헌

키워드

Lifestyle Segmentation Buying Behaviour