The Effects of Store Associations on Customer Satisfaction and Intention to Re-visit

• 영문명: The Effects of Store Associations on Customer Satisfaction and Intention to Re-visit
• 발행기관: 한국마케팅과학회
• 저자명: Koo Dong Mo Myong Ju Kang
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 추계학술대회 발표 논문집, 279~303쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

  This study examines how various characteristics of a retailer influence consumers" satisfaction and re-patronage intention of the discount retail store. It is also included In the model how the overall attitude towards a discount retail store, an abstract and global image component is associated with other store Image components and satisfaction and re-patronage intention. The data, collected from a sample of 416 customers In Susan, Korea, indicate that various store images have significant effect on consumers"overall attitude towards a discount retail store, that both the overall attitude and store imageshave direct influences on satisfaction and intention to revisit the store. The applications in management and implications for future research are discussed.

목차

〈Abstract〉
Ⅰ. Introduction
Ⅱ. Literature review and proposing hypotheses
Ⅲ. Measurement
Ⅳ. Analysis
Ⅴ. Summary, discussion, and limitations
Reference

키워드

discount store images store satisfaction re-patronage intention store attitudes