Analysis on B to B Product Strategy in China

• 영문명: Analysis on B to B Product Strategy in China
• 발행기관: 한국마케팅과학회
• 저자명: Li Guihua
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 추계학술대회 발표 논문집, 227~236쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.11.30

영문 초록

  According to the business survey, we found that there are some problems in the practice of the B to B product strategy of China. The business should take the following countermeasures: Setting up a marketing concept of customer oriented; Upgrade the integration power of product strategy; Do well the job of market segmentation and product positioning; Improve the rate of successful new product development through reinforcing marketing research, innovating the process of product development and increasing consumers’ participation.

목차

Abstract
Introduction
Way of Research
Findings and Analysis
Conclusions and Advices
REFERENCE

키워드

B to B Marketing Product strategy Empirical analysis New product development