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• 영문명: A Study on the Relationship among Environment Cues, Affective Image, Overall Satisfaction, and Repurchase Intention of Tourist Destination
• 발행기관: 한국마케팅과학회
• 저자명: 정기한(Chung Ki Han) 신재익(Jae Ik Shin)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 추계학술대회 발표 논문집, 181~211쪽, 전체 31쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

  Tourism, as the business of attracting and catering to their needs, has rapidly grown into the world"s largest industry, surpassing autos, steel, electronics, and agriculture. The change of tourism market in overseas and the ever-increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy.
  The purpose of this article is to analyze the relationship among environment cues, affective image, overall satisfaction, and repurchase intention of tourist destination. The hypotheses of this paper are as follows.
  H1: The environment(H1-1~H1-7: atmospheric, service, location, price, promotion, cultural, infra) cues of tourist destination will affect positively the affective image of tourist destination.
  H2: The affective image of tourist destination will affect positively the overall satisfaction of tourist destination.
  H3: The overall satisfaction will affect positively the repurchase intention of tourist destination.
  H4: The environment(H4-1~H4-7:atmospheric, service, location, price, promotion, cultural, infra) cues of tourist destination will affect positively the overall satisfaction of tourist destination.
  H5: The environment(H5-1~H5-7:atmospheric, service, location, price, promotion, cultural, infra) cues of tourist destination will affect positively the repurchase intention of tourist destination.
  H6: The affective image of tourist destination will affect positively the repurchase intention of tourist destination.
  Simple and multiple regression analyses are used to test these hypotheses. The results are as follows: H1-1, H1-2, H1-5, H1-6, H1-7, H2, H3, H4-1, H4-2, H4-4, H4-6, H4-7, H5-1, H5-4, H5-5, and H5-6 are significantly supported. H1, H4, and H5 are partly supported.

목차

〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구가설과 조사 설계
Ⅳ. 실증분석과 해석
Ⅴ. 결론
참고문헌