‘2004 부산 국제영화제’ 방문객 이미지가 만족도와 재방문의사에 미치는 영향에 관한 연구

• 영문명: Effect of the ‘2004 Busan International Film Festival’ Image on Visitors" Satisfaction and Revisit Intention
• 발행기관: 한국마케팅과학회
• 저자명: 고호석(Ko Ho-Seok)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 추계학술대회 발표 논문집, 609~623쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.11.30

영문 초록

  The purpose of this study is three fold: (1) to explore the image of visitors attending "2004 Busan International Film Festival; (2) to investigate any significant effects of image dimensions on visitors" satisfaction and revisit intention to others; and (3) to examine any significant relationships between image dimensions and demographic variables.
  The results show that six dimensions of image were derived from nineteen image attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of image factors with respect to the demographic variables of age and income. A regression analyses also indicate that most of image factors had significant impact on visitors" satisfaction and revisit intention to others. The findings of this study will provide event and festival managers with useful implications in planning the effective event programs.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 분석틀
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
참고문헌
〈Abstract〉

키워드

Busan International Film Festival Festival Image Visitors" Satisfaction Revisit Intention