The Effect of Festival Environment on Tourist Satisfaction and Loyalty

• 영문명: The Effect of Festival Environment on Tourist Satisfaction and Loyalty
• 발행기관: 한국마케팅과학회
• 저자명: Lee Yong Ki(이용기) Choong Ki Lee(이충기) Seung Gon Lee(이승곤)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 추계학술대회 발표 논문집, 569~589쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.11.30

영문 초록

  This study particularly attempted to shed light on the influence of dimensions of festival environment (convenience, staff, Information, program content, facilities, souvenirs, and food) on tourists’ emotion and satisfaction. This study also investigated the Influence of festival environment on loyalty through direct effects. The results of this study showed that the four dimensions of destination image have a differential Influence on tourists’ perceptions on service quality and affect, which in tum are found to influence tourist satisfaction, intention to revisit, and willingness to recommend Korea to others directly and indirectly.

목차

〈요약〉
Introduction
Literature Review
Hypotheses
Method
Analysis and Results
Conclusion
References

키워드

festival environment tourists’ emotion satisfaction loyalty structural equation model