웹 사이트 사용자의 정보품질 만족에 관한 연구

• 영문명: An Empirical Study on Web Site User Satisfaction
• 발행기관: 한국마케팅과학회
• 저자명: 함봉진(Ham Bong Jin) 박운선(Park Un Sun)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 춘계학술대회 발표 논문집, 667~688쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.05.30

영문 초록

  The purpose of this paper is to test empirically justifiable constructs for developed the measurement of Web-customer satisfaction during the information phase. This design involves the test of constructs for measuring Web-customer expectation, perceived performance regarding IQ, expectation congruency, and satisfaction about influence overall satisfaction.
  The findings can be summarized as follows.
  First, Web-IQ expectation appeared to have a positive effect on Web-IQ perceived performance by expectation congruency and a positive effect on perceived performance by assimilation effect.
  Second, Web-IQ expectation did not appear to have a negative effect on Web-IQ expectation congruency. Although that was rejected, it differs from established researches. Some prior Web- IQ expectations that approach to congruency after one"s post Web- IQ expectation. Third, Web-IQ perceived performance appeared to have a positive effect on Web-IQ expectation congruency. Fourth, result that analyze about effect that congruency gets to Web-IQ satisfaction although Web-IQ expectation congruency appeared to have a positive effect on Web-IQ satisfaction.
  Finally, Web-IQ satisfaction appeared to have a positive effect on overall satisfaction.

목차

Ⅰ. 서론
Ⅱ. 웹 사이트 사용자 만족구성개념
Ⅲ. 기대 불일치 접근
Ⅳ. 실증연구 설계
Ⅴ. 실증 분석
Ⅵ. 결론
참고문헌
ABSTRACT