관광산업과 향토사업의 융합을 통한 재래시장 특성화 방안

• 영문명: A Study on Analysis of Tour Business and Native Place Goods for Specialized Native Products Market
• 발행기관: 한국마케팅과학회
• 저자명: 박광호(Park Kwang Ho)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 423~436쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  Local market has been the most commercial system in local economics. But distributing environment surrounding producer and market has been changed rapidly, and market power of large sized retail store such as supercenter and hypennarket has been increased rapidly.
  Local market has becoming weak slowly.
  I have researched the main point of the factors which are promoted the commercial capabilities.
  First, Image of local market must be transfer the change of the marketing functions with native products market.
  For the survival of local market, I would be closely connected with tour business and native place goods.
  It is a good quality control which has been conscious of native place goods consumer And it is associated a native goods producers with local markers.
  For establishing and managing efficient releasing fixed conception of local market, this study has analyzed commercial profit of local market based on tour business and native place goods.
  To do this, we survey marketers who participated in collection and distributing, then we must research the possibilities not selling in various goods, but native place goods.
  Therefore, we estimated the benefit of it in specialized native products.
  It would be provide relevant institution and direction for step-by-step strategy of specialized native products market.

목차

Ⅰ. 연구배경 및 목적
Ⅱ. 관광자원의 개발
Ⅲ. 관광산업의 유형
Ⅳ. 향토 산업과 관광산업의 연계
Ⅴ. 재래시장과 향토 상품의 연계 마케팅
Ⅵ. 관광산업과 재래시장의 연계
Ⅶ. 재래시장의 특성화 전략
Ⅷ. 결론
참고문헌

키워드

local market native place goods native products market