커뮤니케이션 수단으로서 지속가능성보고서의 상호작용성과 질적 수준간의 관계에 관한 연구 - 글로벌기업의 지속가능성보고서에 대한 Sustainability & UNEP Ranking Analysis를 토대로

• 영문명: A Study on the Interactivity Concept in Sustainability Reporting for Corporate Communication: Focused on Sustainability Report of Global Enterprises
• 발행기관: 한국마케팅과학회
• 저자명: 남상민(Nam Sang-Min)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 추계학술대회 발표 논문집, 697~714쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.11.30

영문 초록

  The purpose of this study was, to explore the development of interactivity concept in sustainability report as a corporate communication tools for the publication of sustainability report. The approach of this study were as follows: first, this study attempted to find how interactivity concept in sustainability reporting can be developed and which preconditions should be met. To do this, this article examined sustainable development, sustainability report as a conceptual basis for sustainability communication. By doing so, this study attempted to develope interactivity concept in sustainability reporting as corporate communication tools. Second, this article conducted empirical research to find a relationship between interactivity concept in sustainability reporting and quality level of those sustainability reporting of global enterprises so that the publication of interactive sustainability reporting would contribute to the quality level of sustainability reports overall.

목차

Ⅰ. 문제제기 및 연구목적
Ⅱ. 지속가능한 개발과 지속가능성커뮤니케이션
Ⅲ. 커뮤니케이션 수단으로서 지속가능성보고서
Ⅳ. 지속가능성커뮤니케이션 수단으로서 지속가능성보고서의 상호작용성 컨셉
Ⅴ. 글로벌기업의 지속가능성보고서 상호작용성과 질에 관한 실증분석
Ⅵ. 결론 및 토의
참고문헌
〈Abstract〉

키워드

Communication Interactivity Stakeholder Dialogue Sustainability Reporting Sustainability Communication