전략적 성향 선택과 기업성과

• 영문명: The Relation Ships between Strategic Tendency and Multi-Aspects of Performance
• 발행기관: 한국마케팅과학회
• 저자명: 고인곤(Koh Inkon) 김훈(Hoon Kim)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Spring International Conference, 693~713쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.30

영문 초록

  Finn"s Strategy is the activities to develop competitive advantages or create environment changes by the way of adaption firm"s inside resources and technologies to firm"s outside opportunities and threats. With the basis of firm"s resources and capabilities, Firm"s Strategy can be forecasted and influence heavily upon firm"s performance. To solve the relationship between strategic tendency and performance, this study analysed firms which registered in Korean Securities Exchange Market.
  First of all, I classified sample firms with the base of Porter"s generic strategies and studied firm"s performances in each strategy group. Especially this study used various performance measurements, those were overall performance and effectiveness, adaptiveness, efficiency.
  After research, I found that there were differences among firm"s performances according to strategic tendencies. That is, efficiency in cost advantage strategy group, effectiveness and adaptiveness in differentiation strategy group, all performances in dual strategy group was(were) the highest respectively. But There is no strategic differences among industries(consumer durable goods industry and consumer non-durable goods industry and service industry).
  For more useful implications, I also conducted industrial comparative analysis of firm performances and cross tabulation between strategic tendencies and industry.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 가설 설정
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

키워드

generic strategy performance